Projects
Grön Photography Rebrand
Photo Refresh
2026
Grön
Overview
I led the development of a new brand photography library, replacing outdated assets that were limiting creative flexibility across the design team. I helped build the case for a more versatile visual system, collaborated on photographer selection, and shaped the initial direction through curated references.
Key Results
Refreshed Grön's visual presence with elevated, evergreen product imagery
Expanded content possibilities across channels
Help produce the strongest product photography Grön had released to date
2026
Grön
Gummies Reprogrammed
PIXLZ
Overview
Pixlz is Grön's retro gaming-inspired edible, and the launch needed a digital presence as bold as the product. I helped shaped the campaign vision, designed the email and social assets, and collaborated with a motion designer/developer on a custom landing page to introduce Pixlz as a standout new product in the cannabis space.
Key Results
Built a connected campaign across multiple touchpoints
Emails with the highest click through rate at 49.18%
key 3
Gummies Reprogrammed
PIXLZ
2026
Digital Design, Creative Stategist
Overview
Pixlz is Grön's retro gaming-inspired edible, and the launch needed a digital presence as bold as the product. I helped shaped the campaign vision, designed the email and social assets, and collaborated with a motion designer/developer on a custom landing page to introduce Pixlz as a standout new product in the cannabis space.
Key Results
Built a connected campaign across multiple touchpoints
Emails with the highest click through rate at 49.18%
Key 3
2019 - Present
Novice Film Photographer
Overview
A growing archive of film photographs. Some frames are documentation, some are experiments with light and composition, and some are just what happened to be in front of me.
Key Results
A habit of noticing more, one frame at a time
A range of experiments in light, composition, and subject matter
It makes me happy
Film Never Dies
An Archive